The natural world is increasingly in focus, from retail to restaurant interiors, stationary to home furnishings; vintage Darwinian inspirations are merged with new materials, colours and platforms, creating stunning, intriguing spaces and products. The Ivy Cafe, Conservatory Archives, Eastern Biological.
With a global focus on nature and its conservation, as well as a rise in families travelling to and exploring more exotic destinations, the natural world will continue to be an important source of inspiration and imagination for the coming seasons. For the childrenswear market this is not just an opportunity to create beautiful products but also an opportunity to highlight the beauty and importance of the natural world.
I have visited natural heritage sites and archives across the UK, viewing stunning botanical collections, containing plants, specimens and ‘stories’ from all over the world.
There has been a botanical garden at Kew in London for nearly 250 years. Today it is the worlds leading botanical research institute, housing one of the largest and most diverse botanical collections in the world, with over 30,000 living plants and a herbarium with over seven million preserved plant specimens.
Living collections provide perfect first hand inspiration for ‘all over prints’, botanical placements and colour palettes.
From ornate zen gardens to tropical rainforests; a mass of green shades with colourful highlights.
Vintage collections provide softer inspiration, with field sketches and diaries dating back centuries.
Get in touch for more information and Trend direction developed specifically for the Childrenswear market.